A new film has been released by the UK’s police organisation for child protection - the Child Exploitation and Online Protection (CEOP) Centre - aimed at anyone close to the person who was involved in the disappearance of Madeleine McCann. That person could be a relative, friend, work colleague or neighbour. Whoever they are, they have a secret that could reveal what happened to Madeleine.
In order to reach that person, CEOP are asking for the public’s help to share this message virally, via the internet, so that the message is so widespread it becomes one click away to the person who knows something about Madeleine’s disappearance. The message is then a constant reminder that it is never too late to do the right thing, to stop keeping this secret and pass this vital information to their local police.